When we begin speaking in terms of marketing on Twitter, invariably the question comes up, "how do I market my company without people viewing my efforts as spam?"
Spam is about taking the choice away from someone and delivering them information about products and services without their permission. Spam comes in the way of unsolicited emails, junk mail and telemarketing. Spam makes many of us switch off, and for good reason. We have not asked to be inundated with the information that we find f
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