When we begin speaking in terms of marketing on Twitter, invariably the question comes up, "how do I market my company without people viewing my efforts as spam?"
Spam is about taking the choice away from someone and delivering them information about products and services without their permission. Spam comes in the way of unsolicited emails, junk mail and telemarketing. Spam makes many of us switch off, and for good reason. We have not asked to be inundated with the information that we find f
Wednesday, 22 September 2010
Wednesday, 1 September 2010
5 Pitfalls to avoid in Social Media Marketing
Do you like being pitched to all the time? How do you feel about people coming to your door asking you to buy stuff or give money to charity? What do you think of your neighbor who talks about how great he is all the time? If you are like most people, you are turned off by these behaviours. The same is true for social media!
1. Friends, Connections and Followers are People Too!
Value their time just as you value yours. Just because they are on Twitter does not mean they are right for you
1. Friends, Connections and Followers are People Too!
Value their time just as you value yours. Just because they are on Twitter does not mean they are right for you
Monday, 30 August 2010
Social Media Experts - are they everything they say they are?
As someone who specialises in social media and online marketing it's interesting to me to see how many people are coming into the market offering their services in this arena as a Social Media Expert (can I say at this point that I consider myself to be a specialist, not an expert!). Eighteen months ago I was talking to other small business owners about social media being something that was coming but not that important to them then, and then barely a year later the social media explosion starte
Subscribe to:
Posts (Atom)