Social Media Experts - are they everything they say they are?

As someone who specialises in social media and online marketing it's interesting to me to see how many people are coming into the market offering their services in this arena as a Social Media Expert (can I say at this point that I consider myself to be a specialist, not an expert!). Eighteen months ago I was talking to other small business owners about social media being something that was coming but not that important to them then, and then barely a year later the social media explosion starte

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